Hacketts B2B Campaign

For Hackett’s latest campaign, we took a fresh, fun approach to showing off their stellar printing services. We created a skit-style hero video that plays on the truth that when it comes to impressing your boss, the right print partner can truly make you shine. We chose LinkedIn and YouTube for their mix of professional and broad reach, hitting just the right audience.

I dove into the heart of this campaign from day one, helping to shape its creative soul. I was involved in the entire pre and post production processes including brainstorming the initial concept, writing the script, going through a rigorous casting process, designing the set and molding the final edit. I even lent my voice acting skills to the final video, giving it that extra personal touch.

The campaign was a hit, sparking conversations and enhancing Hackett’s reputation as a top-tier print partner. My involvement—from crafting the concept to perfecting the post-production—played a crucial role in not just meeting but surpassing our client’s expectations. We not only captured the audience’s attention but also left a lasting impression of what makes Hackett’s stand out in the market.

For me, this project reinforced a valuable lesson: a dash of creativity combined with a good dose of humour can significantly enhance the effectiveness of B2B marketing strategies.