Action24 TikTok

Action24, a trusted Irish home security brand, recognized the potential of TikTok but was initially unsure of how an alarm system company could engage effectively on the platform. That’s where my team and I came in, tasked with devising a TikTok strategy that aligned with the brand’s core pillars of family, safety, fun, and positivity.

We crafted a social media persona for Action24 that was both playful and family-friendly, maintaining the brand's image while exploring the creative bounds of TikTok. Our approach involved batching content on single shoot days, which allowed us to efficiently produce several months’ worth of content. This strategy not only optimized our production costs but also kept our content fresh and relevant.

Our content strategy blended trend-based TikToks with narrative, scripted-style videos. As the lead creative and producer for Action 24’s TikTok content, I was responsible for every aspect of content creation—from concept development, leading shoot days, filming, editing, performing voiceovers, and scriptwriting.

The client frequently praised the ease of their new TikTok creation process and the constant relevance of our concepts. We just got them, and therefore feedback was overwhelmingly positive,and ourcollaboration process was smooth sailing with minimal need for major edits. Action24 became one of the first security companies in Ireland to establish a presence on TikTok, successfully capturing their audience in a new and engaging way.

Below are some of my favourite TikToks that I created during my time on this account, showcasing the engaging content we crafted for the brand and my creative range within tighter budget constraints.
Check them out over at @Action24Ireland for more.