Meg Hughes Youtube Animations

I got to work with the wonderful Megan Hughes, a beloved lifestyle YouTuber and social media star. Megan, with her 245K TikTok followers and 85K YouTube subscribers, fills her content with those little things that make life sweeter, all in all her content just feels like a big warm hug. She asked would I create a custom YouTube intro animation that felt like a welcome mat to her channel's vibe.

Inspired by Megan’s focus on life's joyful “little” things, I created an animation that features a mini Megan wandering past all her favourite things, like cozy candles, her cat Earl, piles of good books, and lovely skincare goodies. I scaled these items to be huge in comparison to Megan’s little character design, showing how much they mean to Megan and her community. I created a palette of bright, lively colours that screamed spring and summer, and paired it with a soundscape that wrapped you up in coziness right from the start. Megan absolutely adored how it turned out!

After falling in love with the original, Megan came back and asked if we could come up with a version for the winter seasons. For this intro, I switched gears to a sketchier, super cozy style that really dialed up the snug factor. The focus this time was Megan’s famously cozy bedroom, for which she is well known for. I warmed up the colour palette to some more rich, neutral tones,to set the scene while still maintaining an aesthetic that aligned with Megan’s sense of style.

Megan was thrilled with the seasonal update, which lets her switch up her channel's look with the seasons—keeping things fresh and perfectly in tune with her personal brand. If you’re ever watching Megan’s content you’ll often spot my work a few seconds in, setting the scene for the coziness ahead!