Supermac's Love Me Tender Campaign

Supermac's needed a standout campaign to promote their chicken tenders, and after some brainstorming I struck gold on a tagline that would form the hilarious foundation of our influencer-led campaign: "Love Me Tender," inspired by the iconic Elvis Presley song.

With this creative concept and tagline as our creative hook, we worked with comedian Tadhg Fleming and his father Derry—famous for their hilarious skits and Derry’s extravagant costumes, to create a memorable Elvis-themed skit style ad that highlighted the deliciousness of Supermac’s tenders.

The "Love Me Tender" tagline encapsulated the campaign’s message, emphasizing the quality of Supermac’s tenders—100% fresh, 100% Irish. We targeted different regions and demographics through tailored messaging by trusted KOLs, driving authentic engagement.

See the hero video here: https://vm.tiktok.com/ZGes6NpCc/

Results:

- 13.6M Impressions

- 82K Clicks

- 47K Reactions

- +35% Tenders Orders

The "Love Me Tender" campaign was a sensation, reinforcing Supermac’s brand and demonstrating the impact of a creative, humour-driven approach. I was proud to see that my role in developing the concept and copy was crucial to its success.