Check Your Drink Social Media

With alarming statistics showing that 29% of women have already been spiked and 89% live in fear of it happening, the urgency of raising awareness about drink spiking was clear. Check Your Drink, a DIY drink testing strip available at pharmacies, enlisted our agency to amplify their crucial message on social media. Recognizing that drink spiking incidents surge during holidays, we strategically focused our efforts on key events like Valentine’s Day and St. Patrick’s Day to maximize impact.

As the primary Creative Copywriter, I played a crucial role from conception to execution. I developed catchy and impactful taglines that grabbed attention:

Swipe Right On Safety - for dating posts

Always Be Safe, Always Be Sure - as an evergreen tagline that struck a chord with many, emphasizing the importance of vigilance and proactive measures.

Say Sláinte to Safety - for St. Patrick’s Day posts

I also crafted relatable, engaging captions that resonated with our younger audience, blending a lighthearted tone with crucial safety messages:

Know your drink when getting to know this week’s match 😉 Flags are much easier to spot when your mind is at ease with Check Your Drink! Available in your nearest pharmacy.

Stay Safe this Paddy’s Day weekend. Keep Check Your Drink spike tests on hand just in case St. Patrick missed a few snakes 👀🐍 Available in your nearest pharmacy.

The only thing you should worry about on a date is when to make that first move 😉 Not about your drink! Check Your Drink ensures you are always safe and always sure!

Our social campaign achieved impressive results:

3.5 million impressions

60K combined reach

25 million overall impact

I'm proud of my central role in crafting the creative strategy and delivering a campaign that not only raised awareness about a prevalent but also helped physically keep people safe.