Google PR Drop

For Google’s celebration of the top 2020 searches, featuring the wildly popular "Tiger King," I had the super fun task of creating 30 unique, Tiger King-themed prints. These were a central piece of a PR package drop sent out to influencers, perfectly capturing the chaotic charm of one of the year’s most buzzed-about shows.

Diving into the eccentric and exotic world of "Tiger King," I designed prints that radiated the show’s larger-than-life flair, ensuring my design would pop in an influencer's unboxing video.

The reaction was incredible! A whopping 83% of influencers who received the package said the "Tiger King" print stole the show as their favourite item. They showcased these prints prominently in their social media coverage of the drop, boosting engagement across the board for the entire PR campaign.

I absolutely loved working on this project. Tapping into such a pop culture phenomenon and therefore creating something that resonated so well with both the influencers and their audiences. Collaborating with a giant global brand like Google was an incredible experience, and this project was a testament to how some pop culture infusion can inject so much life and buzz into a marketing initiative.