Aisling Kavanagh Branding

I had the pleasure of collaborating with Aisling Kavanagh, a talented Irish accessories designer known for her feminine and whimsical style. Aisling approached me with the need for bespoke illustrations that would encapsulate the essence of her brand and be versatile enough for use across various platforms and mediums.

Aisling’s vision was clear: she wanted illustrations that could beautifully represent her products, such as hair ribbons, beautiful silk handbags and scrunchies, and also embody the dreamlike aesthetic of her brand. These illustrations are intended for use not only on her packaging but also on future product lines including tote bags and t-shirts, as well as across her social media content.

To align closely with her vision, I decided to draw inspiration directly from her products and brand imagery. This approach ensured that each illustration was deeply connected to her brand’s identity and resonated with her target audience. We opted for a soft and neutral colour palette with delicate sketchy linework, which allowed the illustrations to be seamlessly integrated into Ashling’s seasonal collections, regardless of the changing trends and colours.

The outcome was a dreamy collection of brand assets that Aisling is eagerly looking forward to rolling out alongside her new collection in the coming months. The illustrations will a fresh, consistent look that could transcend seasons and be adapted for various uses, further enhancing her brand’s visual coherence and appeal.